Amidst the coronavirus pandemic, the airline industry has very much contracted - planes were empty, airlines were hemorrhaging money and people simply weren't traveling. Over a year later, travel has still not rebounded to the levels before the COVID pandemic.
Yet despite these rocky times, a new airline has emerged - Breeze Airways!
Breeze Airways was founded by David Neeleman, a highly successful airline aficionado who has founded numerous other airlines, most notably JetBlue. But I know what you're thinking - how could anyone ever imagine launching an airline in the midst of a global pandemic and expect to be profitable?
Well, Breeze Airways is operating under a different model that many of the other major US airlines. With a fleet of Airbus A220s and Embraer 195s, Breeze Airways plans to operate point-to-points flights between markets that are underserved by other airlines. It plans to bring affordable service to mid-city markets that currently doesn't have any substantial flight services.
Some of the point-to-point flights include:
Norfolk-Tampa, Florida (TPA)
San Antonio-Tulsa, Oklahoma (TUL)
Furthermore, Breeze Airways is planning to focus on the personal experience upon its aircrafts, self-proclaiming itself as one of the nicest airlines in the US.
On May 27th, 2021, Breeze Airways officially launched its inaugural flight from Tampa, Floria to Charleston, South Carolina and successfully entered the packed US domestic airline market. Its success... well we'll just have to wait and see!
What do you think of Breeze Airway's business strategy?